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The Ecoegg is an environmentally friendly and hypoallergenic alternative to conventional washing detergent


Having spent significant time and money developing the product and supply chain, the founding directors were seeking investment to launch this product on a commercial scale and to develop other products



The business is seeking to attack 2 specific target markets: the DRTV market and traditional retail outlets


Bradenham acquired 20% of the equity in the business, injecting funds by way of equity and loan notes


Bradenham also utilised its network of contacts to introduce 2 highly experienced individuals to assist Ecoegg develop its retail strategy and it has helped in the financing of the business


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